About A.G. Barr p.l.c.
AG Barr p.l.c. is a UK based branded consumer goods business focused on growth. The Company was established over 140 years ago in Scotland.
A soft drinks business at its core, A.G Barr offers a diverse and differentiated portfolio of great-tasting brands such as the iconic IRN-BRU, market-leading RUBICON fruit and juice drinks, the unique range of BARR flavours and the Scottish spring water STRATHMORE.
Enhancing the portfolio, Barr also complements its own range of soft drinks with partnership brands SAN BENEDETTO and BUNDABERG Brewed Drinks.
With the acquisition of the FUNKIN business in 2015, the Company moved into the cocktail segment, broadening and strengthening its portfolio with what is now the UK’s number 1 cocktail brand.
A.G. Barr’s simple, effective and profitable business model – making, moving, marketing and selling – is supported by strong partnerships, talented people and responsible actions
Employing around 950 people across 9 UK locations, turnover for the financial year ended January 2020 was £255.7m delivering profit before tax of £37.4m. With a strong balance sheet and a progressive dividend policy, the Company is driven to create long-term shareholder value, growing both organically and through partnerships and acquisition.
Challenges AG Barr faced with their current set-up
With a firm focus on support and costs, AG Barr made the decision to go through a tender process to find a new communications supplier. “Our costs for our mobile estate had increased significantly due to a rise in data usage so we wanted to find a provider that could support our increasing demands as well as improve on our costs.”
More and more people are relying on their mobile data to carry out jobs effectively. However, data usage outside of your business allowance can be costly and without proper monitoring and management, can easily lead to unexpected charges.
How have Barclay’s products & services help your business?
“We have saved a great deal of time and money by switching to Barclay Communications which can now be invested into other areas of the business. Our teams are able to communicate freely without the risks of worrying about over-spend or unexpected charges.
“It was important for us when choosing a comms provider that they understood how AG Barr operates and they are able to adapt their products and services to meet our business needs. The team at Barclay has been more than helpful in the flexibility they have offered and at a reasonable price.”
As with any business, the cost is greatly influential to the decision-making process but is not everything. The team at Barclay Communications has decades of experience in developing bespoke communication packages which are tailored to suit the needs of the business while helping them stay within budgets but also operating freely and effectively.
“The team made sure to handle every aspect of the rollout throughout our UK branches. Barclay arranged the delivery of new handsets by departments, agreeing a time allotments for each user to collect their device, SIM and accessories, while also signing our new company mobile policy. This meant we weren’t chasing staff and all paperwork was up to date. The transition was seamless and very impressive.”
Built into the Barclay Communications package is a dedicated Account Manager that leads a team to monitor and review mobile spending. “Having support from the Barclay team has made a real difference to the business and how we operate. We are been able to adopt flexible mobile plans that allow our employees to share data, introduce spend caps on numbers to control overspend and set up spend alerts to notify our team when they are close to or over their allowance.”
Why did you choose Barclay Communications as your service provider?
Barclay Communications is known for its expertise in handling every stage of the process so that the customer is able to continue to operate their business without disruption. “From the outset, Andrew and Graham were extremely hands-on with the tender process. They provided detailed information on costs which gave us a clear overview and provided a compressive plan on the rollout of the new contract, with network porting and new hardware included.
“AG Barr is built around strong and lasting relationships, listening to consumers and growing with the community. These business principles are something that is echoed within Barclay’s company culture and what set it apart from the competition. Barclay Communications’ focus on the customer is second to none and its employees go above and beyond to ensure they are providing packages and support that work for the customer.”
As an independent telecoms provider, Barclay Communications is not limited to any of the major networks and can therefore offer businesses the best mobile packages that are bespoke to their needs. Having the ability to offer customers the best rates, coupled with unbeatable customer service is what makes the business distinctive in the telecoms industry.
How have you found our customer service team?
“Our Account Manager, Gareth, has been great. Nothing is too much hassle and he is proactive in contacting us to make sure we are happy. Having a single point of contact has been refreshing. Gareth regularly carries out account reviews to ensure we are getting the best possible value for money and will make recommendations as to how we could get more from our mobile account.”
With a customer-centric approach, Barclay Communications is laser-focused on its customer service. Britt Megahey, Managing Director at Barclay Communications emphasizes, “Our customers are at the centre of everything we do and that’s what makes us different. We ensure that customers can run their businesses knowing that their communications are in safe hands.”
Would you recommend our products and services to other businesses?
“We would highly recommend Barclay Communications to other businesses. The entire process has been seamless from the initial sales right through to ongoing support. The team at Barclay’s is experienced, knowledgeable and helpful and always has the customer in mind. At the beginning of the COVID-19 pandemic, we made the decision to have our staff work remotely from their homes to ensure safety. Having a fully-managed mobile estate meant our teams were still able to communicate effectively from any location and ensure the business continued to be operational.”
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