Essential Mobile Apps for Small Businesses

Communication and collaboration

Being able to meet and collaborate remotely has proved crucial during the pandemic. And so much of this can be done from your smartphone.

Microsoft Teams enables people to connect through messaging, calls, video chats, document sharing and more, all from one app. This means you can review documents with your supply chain partners, run a webinar for customers, and have an internal team brainstorm, all from the same place.

Job management

Have you ever realised halfway through a job that something critical hasn’t been done because one person thought the other person was doing it? An app that helps you to coordinate activities and assign tasks to different field engineers could help.

These apps help you manage jobs, meet required completion dates and ensure your team is clear about their responsibilities. That way, tasks don’t get missed and everything is transparent. This is especially important when your team are all working remotely.

A popular job management app is WorkPal.

Personal productivity

Running a small business can be overwhelming. There are a LOT of moving parts. Thankfully, a swathe of personal productivity apps can help you stay organised. These can involve to-do lists, task reminders, the ability to add notes in one place and more. You can use it for non-business reminders too, so you always know when it’s your turn to walk the dog or feed the cat.

Personal productivity apps include OneNote (part of Microsoft 365), Evernote and Todoist.

Tracking time

If you and your team are working on multiple projects for different customers, or you need to record the time spent on different activities, a time-tracking app is essential. This allows your team members to record their time as they go, assigning it to the right category and project. Time analysis reports can then be accessed to support resource management, budgeting and invoicing.

Popular time-tracking apps include Toggl Track and Clockify.

Meeting scheduling

Is there anything fiddlier than organising a meeting with lots of attendees? Finding that one time slot that works can be a nightmare. Here, meeting scheduling apps can do the heavy lifting. They work by creating a poll with a range of potential time slots for your meeting. Your attendees then mark the times they can make.

Meeting scheduling apps include Doodle and Calendly.

Security

Cyber security is critical for business survival. You need to protect your devices and those of your employees from viruses, or you might need to track a lost or stolen phone and wipe its data. A security app like McAfee Multi Access is a must-have here. It can provide protection for laptops and other devices too.

Accounting and finance

Your business is almost certainly already utilising accounting software, although it might be only your accountant who actively uses it. Accounting apps support important stuff like invoicing, digital VAT reporting, annual accounts and even payroll.

Don’t be put off by the idea that these apps are only for accountants – they’ve been designed for business owners to support management processes too. Keeping track of cash flow, sales, budgeting, quotes, inventory management and tracking unpaid invoices are all possibilities that can help you plan ahead and stay in control. Creating a real-time dashboard to keep an eye on sales can also be very powerful.

Accounting and payroll apps include Sage, Intuit Quickbooks and Xero.

Expenses

 Nobody enjoys sorting out their expenses – it’s the business equivalent of ironing. But an expenses app can save you from having to wade through piles of tatty receipts every time you do your tax returns. With an app, you can save hours (and tears), and use your smartphone to scan and automatically log your receipts.

Expenses apps include Expensify and SAP Concur.

Payment and e-commerce

Depending on your business needs, you may need to take physical payments. There is a range of lightweight payment apps that give you access to a simple card reader and take card payments. Most of these apps can also accept e-commerce transactions from a website. They are easy and straightforward to set up.

Payment and e-commerce apps include Square, Zettle and Shopify.

Marketing

There are literally hundreds of apps that can help you with your marketing efforts. They can manage all your targets and contacts. Support your digital marketing. Coordinate your campaigns. Even drive social media efforts.

At its heart, you’ll need a customer relationship management (CRM) system that contains the details of all your contacts as well as extra tools to manage campaigns, sales and more. The most popular platforms for this are Microsoft Dynamics and Salesforce, but there are many others including Zoho, SugarCRM and HubSpot.

You may also need specific tools, such as an app for email marketing. Here, you can use a tool like Mailchimp or Campaign Monitor so people can sign up to your mailing list, stay engaged with your content, receive offers and hopefully you’ll be able to drive future sales.

And social media is a great way to engage customers and increase brand awareness. An app like Hootsuite can help. This allows you to co-ordinate and automatically schedule posts across multiple social channels so you don’t have to stop what you’re doing every few hours. Detailed analytics also help to improve engagement by showing you what works and what doesn’t.